Pringle of Scotland concept store
Pringle of Scotland concept store reflects the brand's essence in a 3D environment as well as projects the brand's concern towards their iconic material; wool, and the natural materials found in Scotland.
Pringle of Scotland concept store reflects a different experience through the attitude and personality presented through the store. The concept store creates a sophisticated mood through the luxuriousness of the store through the different textures and materials. This helps the store to highlight the importance of the products and how the products are displayed. The concept store makes use of a warm colour pallet which reveals a sense of luxury. All forms within the store make use of a wood material or a cool white surface which highly contradicts the Scottish landscape through the purity of the white, which relates to the rich Scottish wool and the texture of the different woods seen in the scenery of Scotland.
The beauty of the concept store refers to the brands origin through the richness of the cherry oak wood and the purity of the white. This allows the brand to express how luxurious and elegant the brands clothing is. This is where the inspiration comes from for the store design, where the entire store is designed around the items of clothing by having numerous display sections. Allowing for the store to display the items of clothing in colour sections with little items of clothing. Therefore throughout the store the clothing is displayed as artwork with little hints now and again. This idea was inspired by the quote that ‘less is more and that less makes more of an impact’.
